{"id":497,"date":"2024-01-23T03:29:29","date_gmt":"2024-01-23T03:29:29","guid":{"rendered":"https:\/\/sickleswebdesign.webhostingforstudents.com\/testsite\/?page_id=497"},"modified":"2024-01-30T03:52:55","modified_gmt":"2024-01-30T03:52:55","slug":"how-to-improve-seo","status":"publish","type":"page","link":"https:\/\/sickleswebdesign.webhostingforstudents.com\/testsite\/how-to-improve-seo\/","title":{"rendered":"Module 1: SEO"},"content":{"rendered":"<p class=\"wp-block-paragraph\">This page tackles the question of how you can improve SEO in WordPress.  <\/p><hr class=\"wp-block-separator has-text-color has-black-color has-alpha-channel-opacity has-black-background-color has-background is-style-wide\"\/><div style=\"height:8px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div><h2 class=\"wp-block-heading\">Questions:<\/h2><p class=\"wp-block-paragraph\">1. <strong>What are some of the useful SEO techniques? Define briefly.<\/strong> <\/p><ul class=\"wp-block-list\"><li>Some useful techniques to improve SEO include using unique keywords, accurate meta descriptions and tags, as well as making your site easily navigable. Creating alt text for all images, along with ensuring they load quickly are important practices as well. <\/li><\/ul><div style=\"height:27px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div><p class=\"wp-block-paragraph\">2. <strong>What is web analytics and what does Google provide to support analytics?<\/strong><\/p><ul class=\"wp-block-list\"><li>Web analytics is the process of collecting and analysing web traffic for the purpose of improving your web presence by learning how better to reach users and retain them. <\/li>\n\n<li>Google provides a powerful platform called &#8220;Google Analytics&#8221; that tracks and reports website traffic with many useful tools and features. <\/li><\/ul><div style=\"height:27px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div><p class=\"wp-block-paragraph\">3. <strong>How do you implement WordPress SEO? Mention at least 15-20 different settings or techniques or tricks.<\/strong><\/p><ol class=\"wp-block-list\"><li>Install SEO plugins<\/li>\n\n<li>Use accurate and descriptive titles<\/li>\n\n<li>Use a high quality page description of a reasonable length<\/li>\n\n<li>Use keywords that match actual user queries<\/li>\n\n<li>Implement search tags<\/li>\n\n<li>Ensure pages load quickly<\/li>\n\n<li>Use internal and external links<\/li>\n\n<li>Make site easily navigable<\/li>\n\n<li>Content is high quality and compelling<\/li>\n\n<li>User friendly URLs<\/li>\n\n<li>Healthy number of quality images<\/li>\n\n<li>Chunking of text<\/li>\n\n<li>Ensure pages are accessible<\/li>\n\n<li>Produce content that answers real search queries<\/li>\n\n<li>Intuitively organize pages with well-thought-out heirarchy and structure, so users and crawlers can easily understand page content<\/li><\/ol><div style=\"height:27px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div><p class=\"wp-block-paragraph\">4. <strong>What plugins\/resources are available for WordPress SEO? Name at least five plugins or resources and what services or benefits do they provide.<\/strong><\/p><ul class=\"wp-block-list\"><li><strong>Yoast SEO &#8211; <\/strong>A comprehensive SEO plugin that helps you tailor your content, tags, keywords, descriptions, titles, slugs, and more to maximize search results. <\/li>\n\n<li><strong>Rank Math SEO<\/strong> &#8211; A comprehensive SEO plugin similar to Yoast. The plugin features an AI that helps write SEO friendly page content. Additionally, Rank Math tells you how your keywords rank in Google, so you can make informed keyword choices. Last but not least, Rank Math has Google Analytics integration.<\/li>\n\n<li><strong>All in One SEO &#8211;<\/strong> Another comprehensive SEO plugin that does much of the same as the previous two, using AI generation for titles and meta descriptions, along with many more tools. <\/li>\n\n<li><strong>Site Kit &#8211; <\/strong>A plugin made by Google that integrates Google Analytics into WordPress. It helps you learn what on your site works, and what doesn&#8217;t, which can lead to improvements that boost SEO.<\/li>\n\n<li><strong>XML Sitemap Generator for Google &#8211; <\/strong>This plugin helps you generate sitemaps for Google, so Google bots can crawl your pages effectively. <\/li><\/ul><div style=\"height:27px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div><p class=\"wp-block-paragraph\">5. <strong>Which plugin(s) do you think you will use and why?<\/strong><\/p><ul class=\"wp-block-list\"><li>I&#8217;m choosing to use Yoast because it is required for this assignment and because I used it last semester and liked how it works. However, I would like to try All in One SEO further down the road sometime. <\/li><\/ul><div style=\"height:27px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div><hr class=\"wp-block-separator has-text-color has-black-color has-alpha-channel-opacity has-black-background-color has-background\"\/><div style=\"height:44px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div><h2 class=\"wp-block-heading\">Yoast SEO Screenshots<\/h2><div style=\"height:4px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div><div class=\"alignnormal\"><div id=\"metaslider-id-504\" style=\"width: 100%;\" class=\"ml-slider-3-96-0 metaslider metaslider-flex metaslider-504 ml-slider ms-theme-default\" role=\"region\" aria-roledescription=\"Slideshow\" aria-label=\"YoastSEO Screenshots\">\n    <div id=\"metaslider_container_504\">\n        <div id=\"metaslider_504\">\n            <ul class='slides'>\n                <li style=\"display: block; width: 100%;\" class=\"slide-506 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-506\" data-date=\"2024-01-23 02:36:59\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/sickleswebdesign.webhostingforstudents.com\/testsite\/wp-content\/uploads\/2024\/01\/YoastSEOInstalled-650x413.png\" height=\"700\" width=\"1100\" alt=\"Installed WordPress plugins\" class=\"slider-504 slide-506\" title=\"YoastSEOInstalled\" \/><div class=\"caption-wrap\"><div class=\"caption\">(1) YoastSEO installed<\/div><\/div><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-508 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-508\" data-date=\"2024-01-23 02:40:07\"><img decoding=\"async\" src=\"https:\/\/sickleswebdesign.webhostingforstudents.com\/testsite\/wp-content\/uploads\/2024\/01\/yoast1-910x579.png\" height=\"700\" width=\"1100\" alt=\"YoastSEO related keyphrases feature\" class=\"slider-504 slide-508\" title=\"yoast1\" \/><div class=\"caption-wrap\"><div class=\"caption\">(2) Related key-phrase suggestions powered by Semrush.<\/div><\/div><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-510 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-510\" data-date=\"2024-01-23 02:43:51\"><img decoding=\"async\" src=\"https:\/\/sickleswebdesign.webhostingforstudents.com\/testsite\/wp-content\/uploads\/2024\/01\/yoast2-1019x648.png\" height=\"700\" width=\"1100\" alt=\"Yoast site connections\" class=\"slider-504 slide-510\" title=\"yoast2\" \/><div class=\"caption-wrap\"><div class=\"caption\">(3) Site connections to Google and Bing<\/div><\/div><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-513 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-513\" data-date=\"2024-01-23 02:50:08\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/sickleswebdesign.webhostingforstudents.com\/testsite\/wp-content\/uploads\/2024\/01\/yoast3-938x597.png\" height=\"700\" width=\"1100\" alt=\"Sitemap submission to Google\" class=\"slider-504 slide-513\" title=\"yoast3\" \/><div class=\"caption-wrap\"><div class=\"caption\">(4) Sitemap submission to Google (I did the same for Bing also)<\/div><\/div><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-515 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-515\" data-date=\"2024-01-23 02:53:27\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/sickleswebdesign.webhostingforstudents.com\/testsite\/wp-content\/uploads\/2024\/01\/yoast4-857x546.png\" height=\"700\" width=\"1100\" alt=\"YoastSEO settings\" class=\"slider-504 slide-515\" title=\"yoast4\" \/><div class=\"caption-wrap\"><div class=\"caption\">(5) Removed \"Page\" variable and added \"Excerpt\"<\/div><\/div><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-517 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-517\" data-date=\"2024-01-23 02:55:53\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/sickleswebdesign.webhostingforstudents.com\/testsite\/wp-content\/uploads\/2024\/01\/yoast5-962x612.png\" height=\"700\" width=\"1100\" alt=\"YoastSEO settings\" class=\"slider-504 slide-517\" title=\"yoast5\" \/><div class=\"caption-wrap\"><div class=\"caption\">(6) Removed \"Page\" variable and added \"Excerpt\"<\/div><\/div><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-519 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-519\" data-date=\"2024-01-23 02:57:05\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/sickleswebdesign.webhostingforstudents.com\/testsite\/wp-content\/uploads\/2024\/01\/yoast6-977x621.png\" height=\"700\" width=\"1100\" alt=\"YoastSEO settings\" class=\"slider-504 slide-519\" title=\"yoast6\" \/><div class=\"caption-wrap\"><div class=\"caption\">(7) Removed \"Page\" variable and added \"Excerpt\"<\/div><\/div><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-521 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-521\" data-date=\"2024-01-23 02:58:45\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/sickleswebdesign.webhostingforstudents.com\/testsite\/wp-content\/uploads\/2024\/01\/yoast7-1047x666.png\" height=\"700\" width=\"1100\" alt=\"YoastSEO settings\" class=\"slider-504 slide-521\" title=\"yoast7\" \/><div class=\"caption-wrap\"><div class=\"caption\">(8) Removed \"Archive\" variable and added \"Excerpt\"<\/div><\/div><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-523 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-523\" data-date=\"2024-01-23 03:01:00\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/sickleswebdesign.webhostingforstudents.com\/testsite\/wp-content\/uploads\/2024\/01\/yoast8-909x578.png\" height=\"700\" width=\"1100\" alt=\"YoastSEO settings\" class=\"slider-504 slide-523\" title=\"yoast8\" \/><div class=\"caption-wrap\"><div class=\"caption\">(9) Disabled \"Show tags in search results\"<\/div><\/div><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-525 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-525\" data-date=\"2024-01-23 03:03:28\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/sickleswebdesign.webhostingforstudents.com\/testsite\/wp-content\/uploads\/2024\/01\/yoast9-774x493.png\" height=\"700\" width=\"1100\" alt=\"YoastSEO settings\" class=\"slider-504 slide-525\" title=\"yoast9\" \/><div class=\"caption-wrap\"><div class=\"caption\">(10) Disabled \"Enable author archives\"<\/div><\/div><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-527 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-527\" data-date=\"2024-01-23 03:05:21\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/sickleswebdesign.webhostingforstudents.com\/testsite\/wp-content\/uploads\/2024\/01\/yoast10-847x539.png\" height=\"700\" width=\"1100\" alt=\"YoastSEO settings\" class=\"slider-504 slide-527\" title=\"yoast10\" \/><div class=\"caption-wrap\"><div class=\"caption\">(11) Disabled \"Enable date archives\"<\/div><\/div><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-529 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-529\" data-date=\"2024-01-23 03:06:47\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/sickleswebdesign.webhostingforstudents.com\/testsite\/wp-content\/uploads\/2024\/01\/yoast11-898x571.png\" height=\"700\" width=\"1100\" alt=\"YoastSEO settings\" class=\"slider-504 slide-529\" title=\"yoast11\" \/><div class=\"caption-wrap\"><div class=\"caption\">(12) Disabled \"Enable format-based archives\"<\/div><\/div><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-531 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-531\" data-date=\"2024-01-23 03:08:40\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/sickleswebdesign.webhostingforstudents.com\/testsite\/wp-content\/uploads\/2024\/01\/yoast12-836x532.png\" height=\"700\" width=\"1100\" alt=\"YoastSEO settings\" class=\"slider-504 slide-531\" title=\"yoast12\" \/><div class=\"caption-wrap\"><div class=\"caption\">(13) I made the marked entry<\/div><\/div><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-533 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-533\" data-date=\"2024-01-23 03:14:20\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/sickleswebdesign.webhostingforstudents.com\/testsite\/wp-content\/uploads\/2024\/01\/yoast13-744x473.png\" height=\"700\" width=\"1100\" alt=\"YoastSEO settings\" class=\"slider-504 slide-533\" title=\"yoast13\" \/><div class=\"caption-wrap\"><div class=\"caption\">(14) YoastSEO setup wizard complete<\/div><\/div><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-535 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-535\" data-date=\"2024-01-23 03:15:06\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/sickleswebdesign.webhostingforstudents.com\/testsite\/wp-content\/uploads\/2024\/01\/yoast14-758x482.png\" height=\"700\" width=\"1100\" alt=\"YoastSEO settings\" class=\"slider-504 slide-535\" title=\"yoast14\" \/><div class=\"caption-wrap\"><div class=\"caption\">(15) Tools - SEO data optimization complete<\/div><\/div><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-537 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-537\" data-date=\"2024-01-23 03:19:03\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/sickleswebdesign.webhostingforstudents.com\/testsite\/wp-content\/uploads\/2024\/01\/yoast15-783x498.png\" height=\"700\" width=\"1100\" alt=\"YoastSEO\" class=\"slider-504 slide-537\" title=\"yoast15\" \/><div class=\"caption-wrap\"><div class=\"caption\">(16) Using Yoast to set a focus keyphrase, meta description, etc.<\/div><\/div><\/li>\n                <li style=\"display: none; width: 100%;\" class=\"slide-539 ms-image \" aria-roledescription=\"slide\" aria-label=\"slide-539\" data-date=\"2024-01-23 03:26:35\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/sickleswebdesign.webhostingforstudents.com\/testsite\/wp-content\/uploads\/2024\/01\/yoast16-766x487.png\" height=\"700\" width=\"1100\" alt=\"YoastSEO\" class=\"slider-504 slide-539\" title=\"yoast16\" \/><div class=\"caption-wrap\"><div class=\"caption\">(17) Using Yoast to set a focus keyphrase, meta description, etc. on another page<\/div><\/div><\/li>\n            <\/ul>\n        <\/div>\n        \n    <\/div>\n<\/div><\/div><hr class=\"wp-block-separator has-text-color has-black-color has-alpha-channel-opacity has-black-background-color has-background is-style-wide\"\/><hr class=\"wp-block-separator has-alpha-channel-opacity\"\/><h2 class=\"wp-block-heading\">Want to learn more to improve SEO?<\/h2><p class=\"has-medium-font-size wp-block-paragraph\">Check out these great resources!<\/p><p class=\"wp-block-paragraph\">wpbeginner: <a href=\"https:\/\/www.wpbeginner.com\/wordpress-seo\">https:\/\/www.wpbeginner.com\/wordpress-seo<\/a><\/p><p class=\"wp-block-paragraph\">Yoast SEO Academy: <a href=\"https:\/\/yoast.com\/academy\/\">https:\/\/yoast.com\/academy\/<\/a><\/p><p class=\"wp-block-paragraph\">Google SEO Starter Guide: <a href=\"https:\/\/developers.google.com\/search\/docs\/fundamentals\/seo-starter-guide\">https:\/\/developers.google.com\/search\/docs\/fundamentals\/seo-starter-guide<\/a><\/p><div style=\"height:42px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div><div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-7387b849 wp-block-group-is-layout-flex\"><h4 class=\"wp-block-heading\" style=\"font-size:18px\"><strong>Like what you see? Check out my other content!<\/strong><\/h4>\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/sickleswebdesign.webhostingforstudents.com\/testsite\/about\/\">About<\/a>  |  <\/p><\/div>","protected":false},"excerpt":{"rendered":"<p>This page tackles the question of how you can improve SEO in WordPress. Questions: 1. What are some of the useful SEO techniques? Define briefly. 2. What is web analytics and what does Google provide to support analytics? 3. How do you implement WordPress SEO? Mention at least 15-20 different settings or techniques or tricks. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"zakra_sidebar_layout":"customizer","zakra_remove_content_margin":false,"zakra_sidebar":"customizer","zakra_transparent_header":"customizer","zakra_logo":0,"zakra_main_header_style":"default","zakra_menu_item_color":"","zakra_menu_item_hover_color":"","zakra_menu_item_active_color":"","zakra_menu_active_style":"","zakra_page_header":true,"footnotes":""},"class_list":["post-497","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Module 1: SEO - Test Site<\/title>\n<meta name=\"description\" content=\"This page explores how to improve search engine optimization in WordPress using page building techniques and SEO plugins.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sickleswebdesign.webhostingforstudents.com\/testsite\/how-to-improve-seo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Module 1: SEO - 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